Founded in early 2020 by two friends, White Rabbit OG was inspired by adventure, good cannabis, and great food.

We’ve taken a no compromise approach to delivering edibles that offer sophisticated flavour profiles, that stimulate the senses and elevate the imagination.

With our decades of experience in food and beverage, we are committed to elevating the everyday cannabis experience

Meet the team

Kyrsten

Kyrsten Dewinetz

Co-Founder, Chief Executive Officer

Kyrsten’s career is a playbook for providing companies the tools and know-how needed to create best-in-class food products. With more than 20 years spent working in food and nutraceutical formulation, manufacturing, and commercialization, she has made a career out of helping big brands increase their product portfolios and amplify their sales. As Regional Manager of Western Operations for a leading food ingredients company, Kyrsten has worked closely with top-tier brands developing various products.

Kyrsten’s love for food formulating and appreciation for cannabis and its natural properties were instrumental in guiding the developing EAT ME Technology, White Rabbit OG’s plant-based cannabis emulsion that leverages the natural properties of its ingredients.

For Kyrsten, White Rabbit OG brings together a selection of her favourite things – food, formulating, and cannabis.

When she is not focused on White Rabbit OG, Kyrsten is spending her time outside with her daughter hiking, camping, fishing or being pulled around by her two inexhaustible huskies.

David Lluncor

Co-Founder, Chief Revenue Officer

With more than 15 years spent working in the Food & Beverage industry, David has a proven track record of increasing sales and enhancing brand visibility. He has a knack for identifying trending and emerging consumer markets, with a particular interest in Organics and Natural Health and Wellness products.

It is this passion that initially introduced him to CBD, and the role it can play in the Health and Wellness sector. David’s interest in CBD led him to transition from Food & Beverage into Cannabis and in early 2018 he assumed the Head of Sales role at Zenabis Ltd.

For David, building lasting relationships is about listening intently, and being open, honest, and transparent with your partners. He is constantly on the lookout for different ways to bring value to CPG products through innovation, and products with clear differentiation.

When not working, David can be found spending time with his family, hanging out at the beach or at the swimming pool.

David
David

David Lluncor

Co-Founder, Chief Revenue Officer

With more than 15 years spent working in the Food & Beverage industry, David has a proven track record of increasing sales and enhancing brand visibility. He has a knack for identifying trending and emerging consumer markets, with a particular interest in Organics and Natural Health and Wellness products. 

It is this passion that initially introduced him to CBD, and the role it can play in the Health and Wellness sector. David’s interest in CBD led him to transition from Food & Beverage into Cannabis and in early 2018 he assumed the Head of Sales role at Zenabis Ltd.

For David, building lasting relationships is about listening intently, and being open, honest, and transparent with your partners. He is constantly on the lookout for different ways to bring value to CPG products through innovation, and products with clear differentiation.

When not working, David can be found spending time with his family, hanging out at the beach or at the swimming pool.

David

Walter Togeretz

Director, Product Innovation

When it comes to product development and how to make it, Walter is our man. He is one of the masterminds behind the White Rabbit OG products. Trained as a Red Seal Chef, Walter is passionate about food and confectionery goods. Spending time in the kitchen developing new product ideas, inspired by new product trends, is where Walter excels. With over 20 years of experience in commercial product development, Walter takes new product ideas and develops them into great-tasting products that are guaranteed to satisfy.

When he is not in the kitchen or the production facility Walter loves being outside; he is an avid water-skier, hockey player and enjoys hiking the beautiful BC mountains

Vivien Allen

Director, Sales and Marketing

Vivien has spent her career working with companies and brands in various roles and stages of their growth cycle. From the early days of promoting small companies to helping expand a company’s sales reach, she prides herself on being able to wear many hats. Whether it is looking for new business development opportunities, building a marketing plan, or engaging with consumers; she is always ready with new ideas and a different perspective.

Vivien loves to experiment in the kitchen, trying out new ingredients and flavourful ways to accommodate specialty diets. During her downtime, you can often find Vivien surrounded by family on a hike, in a canoe, or on the slopes.

Vivien Allen

Director, Sales and Marketing

Vivien has spent her career working with companies and brands in various roles and stages of their growth cycle. From the early days of promoting small companies to helping expand a company’s sales reach, she prides herself on being able to wear many hats. Whether it is looking for new business development opportunities, building a marketing plan, or engaging with consumers; she is always ready with new ideas and a different perspective.

Vivien loves to experiment in the kitchen, trying out new ingredients and flavourful ways to accommodate specialty diets. During her downtime, you can often find Vivien surrounded by family on a hike, in a canoe, or on the slopes.