A Year in Review

Well, that was fast! It’s hard to believe that 2021 is coming to an end. It’s been an exciting year for White Rabbit OG, and we’re happy you’ve joined us on this incredible journey.

As a locally owned, craft Canadian brand, 2021 started with the successful launch of Canada’s first whole fruit, vegan, rapid onset soft chews. Our Craft Sour Peach and Craft Blueberry THC-forward chews were made available in British Columbia, Alberta, Saskatchewan, Ontario and on Medical Cannabis by Shoppers Drug Mart between January and early March.

With our edibles widely available in the market by spring, it was the perfect time to kick off our White Rabbit OG Sampler Program. We provided budtenders and consumers with beautifully designed, vibrant packages containing two non-infused samples of our whole fruit, vegan soft chews.


This program was an exciting step for our small company as we became the first soft chew brand in the market to offer non-infused samples. Our Sampler Program is a perfect way for budtenders and consumers to experience a true-to-taste candy sample of our soft chews.  

And then down the rabbit hole, we went, rounding off the third quarter of the year with a September release of our new collection of soft chews in Western Canada. With our new products, we took a bold step forward in flavour innovations and complementary cannabinoid contents. Keeping up with the same vegan, plant-based, allergen-free and non-GMO ingredients Canada has come to love, we added unique and delicious new flavours to stimulate your tastebuds in unexpected ways.

If you haven’t already, we invite you to embark on our latest flavour-packed adventure with these new exciting flavours:

Raspberry White Chocolate 1: 1
(2.5mg THC | 2.5mg CBD per piece)

Perhaps the most unique of our new soft chews, Raspberry White Chocolate takes a beloved flavour combination and transforms it into something new and exciting. Each bite harnesses the taste of tart red raspberries and elevates it with sweet, creamy notes of white chocolate. The experience is unlike any other: a chocolate medley of fruit in every bite.

Blackberry Lemonade 1:2
(2.5mg THC | 5mg CBD per piece)

Refreshing and delicious, our Blackberry Lemonade soft chews are the perfect cocktail on the go treat for your holiday adventures. These soft chews are equal parts sweet and tangy, with that delectable whole fruit taste.

Blackberry Merlot 1:4
(2.5mg THC | 10mg CBD per piece)

A subtle nod to sitting back with a glass of your favourite red, Blackberry Merlot is a great way to unwind. The lower ratio of THC to CBD in these 1:4 soft chews is perfect to set the pace for conversation or relaxation. Smooth and not too sweet, our Blackberry Merlot soft chews are a palate-pleasing fan-favourite.

Strawberry Fig Balsamic CBD
(10mg CBD per piece)

If you are looking for CBD-only, our Strawberry Fig Balsamic soft chews are a THC-free treat you won’t want to miss. Fun yet sophisticated, these tangy bites are coated in maple sugar that is sure to make your mouth water. Available in both a 4-pack for the CBD-curious or a 10-pack for the aficionado, these delightful gems can make every day a special occasion.

And in some exciting news, Blackberry Merlot 1:4 and Strawberry Fig Balsamic (4-pack) will be available in Ontario by the end of January 2022 with Raspberry White Chocolate 1:1 arriving in the spring!

In a year that has been full of learning and navigating a small business in the era of COVID-19, we couldn’t have done it without the support of you, our valued customers, our partners, budtenders, and our team. We are grateful for all your love and support. We couldn’t have done this without you.

We look forward to everything that 2022 will bring with it, and the new products that we’ll be bringing to market.